About the Designer: Vittorio Cordella of Joshua Sanders
At the intersection of streetwear irreverence and Italian refinement stands Joshua Sanders, the brainchild of visionary designer Vittorio Cordella. As CEO and Creative Director, Cordella draws upon his transatlantic life—splitting time between Milan and Los Angeles—to infuse the brand with a distinctly cosmopolitan energy. Established in 2012, Joshua Sanders was born from Cordella’s desire to challenge the conventions of contemporary footwear by marrying traditional Italian craftsmanship with bold, unexpected design.
Having previously helmed two fashion boutiques in Italy, Cordella brought his deep-rooted understanding of the fashion landscape to his own label, setting out to redefine high-street couture for the next generation. What followed was a footwear brand that quickly captivated global tastemakers and cultural icons alike—Irene Kim, Kylie Jenner, and Emily Ratajkowski among them. His designs, often featuring chunky rubber soles, vibrant graphics, and avant-garde materials, speak to a new era of luxury: playful yet polished, directional yet wearable.
Under Cordella’s leadership, Joshua Sanders has emerged as a vanguard of the “street-couture” movement. The brand’s signature aesthetic is both instantly recognizable and ever-evolving—rooted in technological innovation, fearless material exploration, and artisanal excellence. Each collection is crafted in Italy, emphasizing premium quality and forward-thinking design. From cult-favorite skater flats to sculptural slides, every silhouette embodies a confident spirit and global perspective. As the brand continues to grow its international presence, its core mission remains: to set trends, not follow them, and to deliver luxury with edge, season after season.
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